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Return on Relationship (RoR): Driving Success in Advertising Sarmad Hyder
Sarmad Hyder, Head of Saudi-based Bold Comms part of The Bold Group, stresses on the imperative for the ad industry to embrace what is known as Return on Relationship (RoR) …CDF to support companies in the Saudi Film sector
Dentsu MENA ‘Now To Next’ Riyadh event designed to help brands navigate business transformation
OMG brings Prof. Scott Galloway for its first conference in Saudi Arabia
Memac Ogilvy and Dove launch an empowering campaign that carries the beauty brand’s Self Esteem Project
Almost all Gen Z and Millennials in Saudi Arabia will be regular AR users by 2025
Seasoned admen Walid Soueidi and Fadi Saad launch Warriors
Digital driving PR sector to embrace smart strategies, finds W7Worldwide report
Portfolio Night 2023 is coming to Riyadh
Middle East brand values grow quickly; Aramco, Etisalat by e& in pole position
Sustainability, metaverse among brands' priorities in the Middle East, finds Deloitte survey
Carat wins the HungerStation media account in Saudi Arabia