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Snap, PwC and RLC white paper unveils the role of immersive tech in transforming the retail industry in Saudi Arabia at the 9th Retail Leaders Circle MENA
Snap Inc. has reemphasized the integral role of Augmented Reality (AR) within the shopping and retail industry at this year’s 9th Retail Leaders Circle MENA.
Kickstarting conversations around the importance of immersive shopping to the modern-day Saudi consumer, Snap Inc. in partnership with PwC Middle East and Retail Leaders Circle (RLC) introduced their latest white paper titled, ‘The shift towards immersive shopping: New opportunities for retailers in KSA.’
The study focuses on the evolution of the Saudi digital shopper and the growing desire for brands to integrate immersive technologies that elevate the shopping experience.
To build and maintain competitive advantage in the new era, retailers need to look at digital not as an add-on to their traditional business model, but as the backbone to new, hyper-responsive ways of working to attract and win the loyalty of customers that today have more choice than ever before.
This is largely defined by evolving preferences as shopper behavior becomes more complex, further adding nuances to the digital footprint within KSA.
Today, Saudi shoppers are demanding more convenience in digital and physical shopping, without the demand of spending too much of their free time. There is an increasing need for new modes of personalization and privacy, especially with Saudi shoppers who prefer having a transparent data security policy.
Another aspect found to play an instrumental role in shaping the future of commerce is the more linear shopping journey, increasingly driven by sophistication. Artificial intelligence (AI) enables hyper-personalization, which includes leveraging real-time behavioral data and advanced analytics to offer the right promotions and tailored messages in real time.
