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Ramadan, a time to contemplate career moves reveals, a Bayt.com study Image

News In Brief

Ramadan, a time to contemplate career moves reveals, a Bayt.com study

ArabAd's staff 15 Mar, 2025

New research finds omnichannel advertising outperforms traditional multichannel Image

News In Brief

New research finds omnichannel advertising outperforms traditional multichannel

ArabAd's staff 6 Mar, 2025

41% growth in crypto app installs across UAE in 2024, AppsFlyer reports Image

News In Brief

41% growth in crypto app installs across UAE in 2024, AppsFlyer reports

ArabAd's staff 24 Feb, 2025

Emotional intelligence and adaptability appear to be key leadership traits, as per Bayt.com study Image

News In Brief

Emotional intelligence and adaptability appear to be key leadership traits, as per Bayt.com study

ArabAd's staff 30 Dec, 2024

Dentsu’s Arabic Attention Study Highlights Snapchat’s Unique Role in Capturing Consumer Attention Image

News In Brief

Dentsu’s Arabic Attention Study Highlights Snapchat’s Unique Role in Capturing Consumer Attention

UAE's appeal is growing as a top destination for MENA job seekers, finds Bayt.com Image

News In Brief

UAE's appeal is growing as a top destination for MENA job seekers, finds Bayt.com

A new WARC and Google report on the challenges of measuring the long-term impact of campaigns Image

News In Brief

A new WARC and Google report on the challenges of measuring the long-term impact of campaigns

News In Brief

What it means for brands to act morally, as acting ethically is no longer enough

ArabAd's staff 15 Oct, 2024

New Kantar study shows a significant trend towards YouTube consumption on Connected TV Image

Digital/Tech

New Kantar study shows a significant trend towards YouTube consumption on Connected TV

ArabAd's staff 14 Oct, 2024

Dentsu’s new research on understanding attention and building new norms and metrics Image

News In Brief

Dentsu’s new research on understanding attention and building new norms and metrics

ArabAd's staff 9 Oct, 2024

The dark side of brands – How FOMO fuels obsessive passion and compulsive buying Image

News In Brief

The dark side of brands – How FOMO fuels obsessive passion and compulsive buying

ArabAd's staff 8 Oct, 2024

Time for brands to re-adjust their loyalty programmes says tms' John Viccars Image

Free Talk

Time for brands to re-adjust their loyalty programmes says tms' John Viccars

John Viccars, tms 2 Oct, 2024

Research by WARC Advisory and MSQ examines the role of rituals in consumers' lives and the opportunities brands can unlock Image

News In Brief

Research by WARC Advisory and MSQ examines the role of rituals in consumers' lives and the opportunities brands can unlock

dentsu releases GCC edition of its landmark global study 'Consumer Vision 2035' Image

News In Brief

dentsu releases GCC edition of its landmark global study 'Consumer Vision 2035'

NielsenIQ Retail Spend Barometer finds UAE consumers demonstrated robust spending habits in Q2 2024 Image

News In Brief

NielsenIQ Retail Spend Barometer finds UAE consumers demonstrated robust spending habits in Q2 2024