Study

Studies/Reports

Facts brought by Philip Morris Lebanon on the difference between smoke and aerosol

1 Oct, 2025

News

Ramadan, a time to contemplate career moves reveals, a Bayt.com study

ArabAd's staff 15 Mar, 2025

News In Brief

New research finds omnichannel advertising outperforms traditional multichannel

ArabAd's staff 6 Mar, 2025

News In Brief

41% growth in crypto app installs across UAE in 2024, AppsFlyer reports

ArabAd's staff 24 Feb, 2025

News In Brief

Toluna and MatrixLab survey highlights Saudi consumer trends shaping Ramadan and Eid 2025

ArabAd's staff 18 Feb, 2025

News In Brief

Emotional intelligence and adaptability appear to be key leadership traits, as per Bayt.com study

ArabAd's staff 30 Dec, 2024

News In Brief

Dentsu’s Arabic Attention Study Highlights Snapchat’s Unique Role in Capturing Consumer Attention

17 Dec, 2024

News In Brief

UAE's appeal is growing as a top destination for MENA job seekers, finds Bayt.com

30 Nov, 2024

News In Brief

A new WARC and Google report on the challenges of measuring the long-term impact of campaigns

29 Oct, 2024

News In Brief

What it means for brands to act morally, as acting ethically is no longer enough

ArabAd's staff 15 Oct, 2024

Digital/Tech

New Kantar study shows a significant trend towards YouTube consumption on Connected TV

ArabAd's staff 14 Oct, 2024

News In Brief

Dentsu’s new research on understanding attention and building new norms and metrics

ArabAd's staff 9 Oct, 2024

News In Brief

The dark side of brands – How FOMO fuels obsessive passion and compulsive buying

ArabAd's staff 8 Oct, 2024

Free Talk

Time for brands to re-adjust their loyalty programmes says tms' John Viccars

John Viccars, tms 2 Oct, 2024

News In Brief

Research by WARC Advisory and MSQ examines the role of rituals in consumers' lives and the opportunities brands can unlock

21 Sep, 2024