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Walid Soueidi and Fadi Saad, two seasoned admen and established names in the MENA ad industry, notably in Saudi Arabia, announced the launch of their new agency alliance, Warriors.
With a combined 50+ years of industry experience leading global ad agencies in Saudi Arabia, the GCC and MENA, the duo formed the Saudi-based agency in collaboration with Khaled Al Bahli and Talal Orabi to deliver business advisory, brand and marketing communications strategies and insight-driven creative solutions that are rooted in great ideas and work across many platforms.
“After decades leading international agencies and being inspired by Vision 2030, we wanted to start our own agency here from Riyadh, to offer strategic business solutions, marketing and brand consultancy that are truly reflected from inspiring local creativity and storytelling that is paved with intelligence, planning and foresight to go beyond traditional practices or merely the social media mold in order to solve real-time business challenges and build healthy brands that contribute to the wellbeing and growth of companies in Saudi Arabia,” says Warriors’ co-founder Walid Soueidi.
“We identified a need in the market and among clients for trusted, tested and experienced counsel that focuses on solving real-time business issues and challenges, on cultivating ideas and initiatives inspired from the local culture that change situations, accelerate growth and transform outcomes," adds Soueidi.
“Warriors Truly Fearless is not just another advertising agency or marketing firm in a market with an abundance of local social media shops and multinational players. It is filling a gap of delivering creative business solutions and transforming challenges into growth opportunities for clients. Its entrepreneurial spirit, independent status, robust business model and offerings are the weapons that will be used to maximize results and opportunities for clients who will be working with best-in-class strategy experts and creative talents," explains Warriors’ Co-founder Fadi Saad.
“Because we are a new fresh agency, we are as agile and nimble as the digital world we live in. We thrive on providing excellence and results. With our set-up in Riyadh and access to a global network, we hub creative talents, developers, activation specialists, product designers, data analysts, subject experts and more to address our clients’ challenges in ways that are culturally relevant, humane and memorable.”
Warriors co-founders have both led global communication groups in Saudi Arabia and in the MENA region, working on and contributing to the success of a variety of international blue chip, regional and local brands, helping startups, SMEs, large corporations, and the public sector in almost every business category.
