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- New Book to Challenge Perceptions on the Saudi Market
Ahmad Abu Zannad
The Kingdom of Saudi Arabia is not an easy place for things to take root. The desert climate often proves harsh and unforgiving, making it ill-suited to many of the …
- When Advertising Ceases to Be Advertising
Ibrahim Nehme
Nada Abi Saleh, Deputy Managing Director at H&C Leo Burnett Beirut, talks about the specificity of the Lebanese ad agency in general, and hers in particular; about advertising that transcends …