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AppsFlyer rolls out Privacy Sandbox on Android
TikTok boosts overall business impact for Kraft Foods in Saudi Arabia

Marketers are failing to measure the full impact of their marketing investments, finds WARC
Data transparency reignites Gen Z advertisers Edward Siavo
Is ‘Attention’ Getting Your Attention? Arpit Saxena, OMG
L'Oréal and UM MENAT use DV Authentic Brand Suitability to optimise campaign
TikTok drives impact for Mondelez in Saudi Arabia
AppsFlyer unveils measurement, analytics and data clean room support for ChatGPT plugins
How to drive and measure impact this Ramadan Rasheeqa Jacquesson, Meta
anb and OMD boost World Cup credit card campaign performance with Omni Custom Audiences
WOO launches global guidelines for OOH Audience Measurement ArabAd's staff
Advertising Business Group appoints Ipsos as partner for the UAE Cross Media Measurement Project

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