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MBC Media Solutions to adopt new audience measurement tool ‘KSA TAM’
ArabAd's staff
A new WARC and Google report on the challenges of measuring the long-term impact of campaigns
A new report by WARC, in partnership with Google, offers new evidence that addresses challenges that have historically made marketers short-sighted about the impact of their media investments
Dentsu’s new research on understanding attention and building new norms and metrics
ArabAd's staff
AppsFlyer rolls out Privacy Sandbox on Android
TikTok boosts overall business impact for Kraft Foods in Saudi Arabia
Marketers are failing to measure the full impact of their marketing investments, finds WARC
Data transparency reignites Gen Z advertisers
Edward Siavo
Is ‘Attention’ Getting Your Attention?
Arpit Saxena, OMG
L'Oréal and UM MENAT use DV Authentic Brand Suitability to optimise campaign
TikTok drives impact for Mondelez in Saudi Arabia
AppsFlyer unveils measurement, analytics and data clean room support for ChatGPT plugins
How to drive and measure impact this Ramadan
Rasheeqa Jacquesson, Meta
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