TAGS
- Data transparency reignites Gen Z advertisers
Edward Siavo
When Alibaba-backed Daraz secured the streaming rights for the Pakistan Super League (PSL), it failed to provide digital advertisers with the abundant real time data & analytics they are accustomed to with …
- Is ‘Attention’ Getting Your Attention?
Arpit Saxena, OMG
Attention is said to be the next frontier for digital ad measurement. Arpit Saxena, associate director performance data services at OMD, elaborates on the importance of attention as an advertising …
- L'Oréal and UM MENAT use DV Authentic Brand Suitability to optimise campaign
- TikTok drives impact for Mondelez in Saudi Arabia
- AppsFlyer unveils measurement, analytics and data clean room support for ChatGPT plugins
- How to drive and measure impact this Ramadan Rasheeqa Jacquesson, Meta
- anb and OMD boost World Cup credit card campaign performance with Omni Custom Audiences
- WOO launches global guidelines for OOH Audience Measurement ArabAd's staff
- Advertising Business Group appoints Ipsos as partner for the UAE Cross Media Measurement Project
- TikTok partners with Zefr on brand safety and brand suitability measurement