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A new WARC and Google report on the challenges of measuring the long-term impact of campaigns
Dentsu’s new research on understanding attention and building new norms and metrics
ArabAd's staff
AppsFlyer rolls out Privacy Sandbox on Android
TikTok boosts overall business impact for Kraft Foods in Saudi Arabia
Marketers are failing to measure the full impact of their marketing investments, finds WARC
Data transparency reignites Gen Z advertisers
Edward Siavo
Is ‘Attention’ Getting Your Attention?
Arpit Saxena, OMG
L'Oréal and UM MENAT use DV Authentic Brand Suitability to optimise campaign
TikTok drives impact for Mondelez in Saudi Arabia
AppsFlyer unveils measurement, analytics and data clean room support for ChatGPT plugins
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