TAGS
- Data transparency reignites Gen Z advertisers
Edward Siavo
When Alibaba-backed Daraz secured the streaming rights for the Pakistan Super League (PSL), it failed to provide digital advertisers with the abundant real time data & analytics they are accustomed to with …
- Darine El Kaissi: ‘Understanding Saudi Arabia is crucial for success’
Darine El Kaissi, Managing Director, Mindshare KSA dissects the Saudi media landscape and shares its distinct features, challenges, and exciting aspects.
- Carat MENA hires new Data & Technology Partnership Lead
- New senior hire to lead and scale UM’s strategy practice across the MENAT region
- Wavemaker MENA wins the L'Oréal media account
- Carat MENA hires Fiona Black for new created role
- Zenith retains the BMW account
- XELEMENT agency adds media services to its offerings
- DCT Abu Dhabi appoints Spark Foundry as their global media and buying agency
- World Cup excitement outside the stadiums Elias Wakim
- Building a sustainable and impactful addressable advertising strategy through inventory curation Amelie Grenier-Bolay