Research

News

Publicis Groupe and Snapchat Launch 'Youth Studio' across the GCC to Decode Gen ZAlpha

21 Oct, 2025

Studies/Reports

Facts brought by Philip Morris Lebanon on the difference between smoke and aerosol

1 Oct, 2025

Digital/Tech

Beyond the Data: Why Context, Timing, and Clarity Still Win

Danny Mendonca, Toluna 9 Jun, 2025

Books

Brands on The Therapy Couch

Ghada Azzi 8 May, 2025

Everything AI

AI Assistants in Research: Friend or Foe?

10 Mar, 2025

News In Brief

New research finds omnichannel advertising outperforms traditional multichannel

ArabAd's staff 6 Mar, 2025

Industry Talk

Why advertising agencies still misunderstand Saudi audiences

Moey Shawash 25 Feb, 2025

News In Brief

Pin&Notch, a new agency, launches in Qatar

ArabAd's staff 19 Feb, 2025

News In Brief

sparks & honey, an Omnicom consultancy, opens in MENA

ArabAd's staff 19 Feb, 2025

Digital/Tech

AI in Market Research: Toluna ready to transform consumer understanding

Georges Akkaoui, Toluna MEAT 17 Jan, 2025

Digital/Tech

AppsFlyer's lookback at 2024’s top mobile app trends

ArabAd's staff 13 Jan, 2025

News In Brief

AppsFlyer's White Friday 2024 research shows evolving shopping behaviors in Saudi Arabia and the UAE

ArabAd's staff 4 Dec, 2024

News In Brief

Five key trends identified by WARC set to define the marketing landscape in 2025

18 Nov, 2024

News In Brief

License to Chill: Bond shows ‘regressive nostalgia’ can freeze a brand's future

26 Oct, 2024

News In Brief

What it means for brands to act morally, as acting ethically is no longer enough

ArabAd's staff 15 Oct, 2024