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- Dentsu’s new research on understanding attention and building new norms and metrics
ArabAd's staff
- Time for brands to re-adjust their loyalty programmes says tms' John Viccars
John Viccars, tms
Loyalty programmes are undoubtedly powerful tools for engaging consumers but customers across the GCC are tired of the same old offer of points and discounts. New research by tms reveals …
- Jack Morton's new research explores consumers’ shifting attitudes toward data privacy and brand trust ArabAd's staff
- Research by WARC Advisory and MSQ examines the role of rituals in consumers' lives and the opportunities brands can unlock
- 90% of Middle East SMBs expanded internationally with advertising
- ADL presents HEIs' foundational role in advancing innovation hubs in the Middle East
- InsightLab ME, a new market research company launches in the region
- Surge in app downloads and usage due to 'Ramadan Effect' finds AppsFlyer
- Digital natives are not digitally exclusive, finds a VML research on Gen Alphas
- Majority of UAE consumers unhappy with their mobile apps, finds new AppsFlyer report
- New research reveals the challenges of parental control over online teen activities
- The Impact of digitization on discovery and loyalty in the Kingdom of Saudi Arabia’s restaurant industry