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sparks & honey, an Omnicom consultancy, opens in MENA
ArabAd's staff
Pin&Notch, a new agency, launches in Qatar
ArabAd's staff
AI in Market Research: Toluna ready to transform consumer understanding
Georges Akkaoui, Toluna MEAT
_copy.jpg "AppsFlyer's lookback at 2024’s top mobile app trends")
AppsFlyer's lookback at 2024’s top mobile app trends
ArabAd's staff
AppsFlyer's White Friday 2024 research shows evolving shopping behaviors in Saudi Arabia and the UAE
ArabAd's staff
Five key trends identified by WARC set to define the marketing landscape in 2025
License to Chill: Bond shows ‘regressive nostalgia’ can freeze a brand's future
What it means for brands to act morally, as acting ethically is no longer enough
ArabAd's staff
Dentsu’s new research on understanding attention and building new norms and metrics
ArabAd's staff
Time for brands to re-adjust their loyalty programmes says tms' John Viccars
John Viccars, tms
Jack Morton's new research explores consumers’ shifting attitudes toward data privacy and brand trust
ArabAd's staff
Research by WARC Advisory and MSQ examines the role of rituals in consumers' lives and the opportunities brands can unlock
