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AI Assistants in Research: Friend or Foe?
This piece delves into the evolving role of AI in academic and professional research environments, exploring both the transformative benefits and the potential drawbacks of relying on these digital aides.
New research finds omnichannel advertising outperforms traditional multichannel
ArabAd's staff
Why advertising agencies still misunderstand Saudi audiences
Moey Shawash
sparks & honey, an Omnicom consultancy, opens in MENA
ArabAd's staff
Pin&Notch, a new agency, launches in Qatar
ArabAd's staff
AI in Market Research: Toluna ready to transform consumer understanding
Georges Akkaoui, Toluna MEAT
_copy.jpg "AppsFlyer's lookback at 2024’s top mobile app trends")
AppsFlyer's lookback at 2024’s top mobile app trends
ArabAd's staff
AppsFlyer's White Friday 2024 research shows evolving shopping behaviors in Saudi Arabia and the UAE
ArabAd's staff
Five key trends identified by WARC set to define the marketing landscape in 2025
License to Chill: Bond shows ‘regressive nostalgia’ can freeze a brand's future
What it means for brands to act morally, as acting ethically is no longer enough
ArabAd's staff
Dentsu’s new research on understanding attention and building new norms and metrics
ArabAd's staff
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