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- AppsFlyer's White Friday 2024 research shows evolving shopping behaviors in Saudi Arabia and the UAE
ArabAd's staff
- Five key trends identified by WARC set to define the marketing landscape in 2025
Improving economic conditions, the tension between social media and brand safety, the growing cohort of consumers leading more solo lifestyles, expanding brand building to encompass the entire customer experience, and …
- License to Chill: Bond shows ‘regressive nostalgia’ can freeze a brand's future
- What it means for brands to act morally, as acting ethically is no longer enough ArabAd's staff
- Dentsu’s new research on understanding attention and building new norms and metrics ArabAd's staff
- Time for brands to re-adjust their loyalty programmes says tms' John Viccars John Viccars, tms
- Jack Morton's new research explores consumers’ shifting attitudes toward data privacy and brand trust ArabAd's staff
- Research by WARC Advisory and MSQ examines the role of rituals in consumers' lives and the opportunities brands can unlock
- 90% of Middle East SMBs expanded internationally with advertising
- ADL presents HEIs' foundational role in advancing innovation hubs in the Middle East
- InsightLab ME, a new market research company launches in the region
- Surge in app downloads and usage due to 'Ramadan Effect' finds AppsFlyer