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Five key trends identified by WARC set to define the marketing landscape in 2025
Improving economic conditions, the tension between social media and brand safety, the growing cohort of consumers leading more solo lifestyles, expanding brand building to encompass the entire customer experience, and …
License to Chill: Bond shows ‘regressive nostalgia’ can freeze a brand's future
What it means for brands to act morally, as acting ethically is no longer enough
ArabAd's staff
Dentsu’s new research on understanding attention and building new norms and metrics
ArabAd's staff
Time for brands to re-adjust their loyalty programmes says tms' John Viccars
John Viccars, tms
Jack Morton's new research explores consumers’ shifting attitudes toward data privacy and brand trust
ArabAd's staff
Research by WARC Advisory and MSQ examines the role of rituals in consumers' lives and the opportunities brands can unlock
90% of Middle East SMBs expanded internationally with advertising
ADL presents HEIs' foundational role in advancing innovation hubs in the Middle East
InsightLab ME, a new market research company launches in the region
Surge in app downloads and usage due to 'Ramadan Effect' finds AppsFlyer
Digital natives are not digitally exclusive, finds a VML research on Gen Alphas
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