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To win in 2025, brands must adapt to the rapid evolution of retail media
Rajesh Verma, Epsilon Middle East
From the rise of connected TV to the untapped potential of in-store media, brands are betting big on retail media. Meanwhile, first-party data and new formats are enabling more personalised …
Global advertising spend to surpass $1trillion for the first time
A new study from WARC, the specialists in marketing effectiveness, has found that global advertising spend is on course to grow 10.7% this year to a total of $1.08trn – …
Faden Media and Tamimi Markets forge strategic partnership to elevate retail advertising
ArabAd's staff
Panda, SCAI and Faden Media to build an AI-driven media network
ArabAd's staff
Alight Media's Matthew Dearden to tackle Retail Media at WOO Milan
ArabAd's staff
WARC highlights e-commerce trends in 'The Future of Digital Commerce' 2024 report
WPP chosen as Colgate-Palmolive’s agency of record for Amazon in Europe
Havas acquires Liquid to enhance ecommerce, retail media capabilities
Snap’s AR Ramadan Mall returns for the third year
VML's commerce and tech experts weigh in on the future of retail
Epsilon's global retail media study of brands and retailers explored perceptions of and approaches to retail media
Publicis and Carrefour join forces to address the booming retail media market in Europe and Latin America
