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Lexus flips its logo to mark Eid Al Etihad, UAE’s National Day
ArabAd's staff
UAE National Day (2 December) is an occasion taken very passionately to commemorate the seven Emirates joining in 1971. This year, the country's National Day was celebrated under a new …
Global advertising spend to surpass $1trillion for the first time
A new study from WARC, the specialists in marketing effectiveness, has found that global advertising spend is on course to grow 10.7% this year to a total of $1.08trn – …
Instagram's 'Trendships' celebrates social connections through DMs
ArabAd's staff
Snap Inc. inaugurates new office in Saudi Arabia
ArabAd's staff
Microblogging platform Bluesky hit 20 million users
ArabAd's staff
Influence is Evolving, and Creators are Leading
Amine Al adem, Spark Foundry
Influencers' express enthusiasm for Adobe Firefly as game-changer in video creation with AI
McCann Content Studios secures social media remit for Betty Crocker in the Middle East
ArabAd's staff
The number of TikTok downloads continues rising
ArabAd's staff
New Kantar study shows a significant trend towards YouTube consumption on Connected TV
ArabAd's staff
Baby Boomers’ shift to digital content accelerates but brands are failing to keep up, finds WARC in new report
The dark side of brands – How FOMO fuels obsessive passion and compulsive buying
ArabAd's staff
