TAGS
- Bitget enters a multi-million dollar deal with La Liga hoping to accelerate growth of crypto in sports ArabAd's staff
- NEOM and AFC extend global multi-year partnership
- MG Motor named 'Official Automotive Partner' for Arsenal ArabAd's staff
- Leveraging audience segmentation in CTV sports advertising Gagan Uppal, Xapads MENA
- MBC Media Solutions introduces new offering, MMS Sports
- dentsu Sports International (DSI) launched in MENA, with HQ in Riyadh
- adidas creates the world’s first football pitch to have a gender
- Wolff Olins’ reintroduces the Decathlon brand; AMV BBDO launches campaign centred around the concept of play
- Football legend Mohamed Salah becomes brand ambassador of Visa
- Data transparency reignites Gen Z advertisers Edward Siavo