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In collaboration with Them Again, adidas bring fitness to key communities across Dubai via its Dropset Gym truck ArabAd's staff
M&C Saatchi Sport & Entertainment expands footprint to the UAE ArabAd's staff

PUMA and M&C Saatchi ME celebrate the heart and soul of street cricket through ‘Play The City’ initiative ArabAd's staff
Sagesse Sports Club X The MediaVantage: groundbreaking sponsorship deal ArabAd's staff
Bitget enters a multi-million dollar deal with La Liga hoping to accelerate growth of crypto in sports ArabAd's staff
NEOM and AFC extend global multi-year partnership
MG Motor named 'Official Automotive Partner' for Arsenal ArabAd's staff
Leveraging audience segmentation in CTV sports advertising Gagan Uppal, Xapads MENA
MBC Media Solutions introduces new offering, MMS Sports
dentsu Sports International (DSI) launched in MENA, with HQ in Riyadh
adidas creates the world’s first football pitch to have a gender
Wolff Olins’ reintroduces the Decathlon brand; AMV BBDO launches campaign centred around the concept of play

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