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MG Motor named 'Official Automotive Partner' for Arsenal ArabAd's staff
Leveraging audience segmentation in CTV sports advertising Gagan Uppal, Xapads MENA
MBC Media Solutions introduces new offering, MMS Sports
dentsu Sports International (DSI) launched in MENA, with HQ in Riyadh
adidas creates the world’s first football pitch to have a gender
Wolff Olins’ reintroduces the Decathlon brand; AMV BBDO launches campaign centred around the concept of play
Football legend Mohamed Salah becomes brand ambassador of Visa
Data transparency reignites Gen Z advertisers Edward Siavo
AliExpress selects football stars as brand ambassadors ahead of Ramadan
NEOM becomes principal partner of Rajasthan Royals, India's premier T20 cricket giants