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Leveraging audience segmentation in CTV sports advertising
Gagan Uppal, Xapads MENA
Sports has the power to bring people together, whether it’s a local community rallying behind their home team or a global audience tuning in for the World Cup, as these …
MBC Media Solutions introduces new offering, MMS Sports
dentsu Sports International (DSI) launched in MENA, with HQ in Riyadh
adidas creates the world’s first football pitch to have a gender
Wolff Olins’ reintroduces the Decathlon brand; AMV BBDO launches campaign centred around the concept of play
Football legend Mohamed Salah becomes brand ambassador of Visa
Data transparency reignites Gen Z advertisers
Edward Siavo
AliExpress selects football stars as brand ambassadors ahead of Ramadan
NEOM becomes principal partner of Rajasthan Royals, India's premier T20 cricket giants
Visa and Red Bull F1 Teams enter global partnership
Perfetti Van Melle’s Mentos Gum to sponsor Al-Awwal Park Stadium in Riyadh
New appointments at dentsu MENA
