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New White Paper Reveals the Economic Power of DE+I in the Middle East Image

News

New White Paper Reveals the Economic Power of DE+I in the Middle East

Gaya Salam 19 Oct, 2025

MBC Media Solution's First-Ever TV Attention Study Redefines What Audiences Really Watch Image

News

MBC Media Solution's First-Ever TV Attention Study Redefines What Audiences Really Watch

Gaya Salam 16 Oct, 2025

Facts brought by Philip Morris Lebanon on the difference between smoke and aerosol Image

Studies/Reports

Facts brought by Philip Morris Lebanon on the difference between smoke and aerosol

Ramadan, a time to contemplate career moves reveals, a Bayt.com study Image

News

Ramadan, a time to contemplate career moves reveals, a Bayt.com study

ArabAd's staff 15 Mar, 2025

New research finds omnichannel advertising outperforms traditional multichannel Image

News In Brief

New research finds omnichannel advertising outperforms traditional multichannel

ArabAd's staff 6 Mar, 2025

41% growth in crypto app installs across UAE in 2024, AppsFlyer reports Image

News In Brief

41% growth in crypto app installs across UAE in 2024, AppsFlyer reports

ArabAd's staff 24 Feb, 2025

Toluna and MatrixLab survey highlights Saudi consumer trends shaping Ramadan and Eid 2025 Image

News In Brief

Toluna and MatrixLab survey highlights Saudi consumer trends shaping Ramadan and Eid 2025

ArabAd's staff 18 Feb, 2025

Emotional intelligence and adaptability appear to be key leadership traits, as per Bayt.com study Image

News In Brief

Emotional intelligence and adaptability appear to be key leadership traits, as per Bayt.com study

ArabAd's staff 30 Dec, 2024

Dentsu’s Arabic Attention Study Highlights Snapchat’s Unique Role in Capturing Consumer Attention Image

News In Brief

Dentsu’s Arabic Attention Study Highlights Snapchat’s Unique Role in Capturing Consumer Attention

UAE's appeal is growing as a top destination for MENA job seekers, finds Bayt.com Image

News In Brief

UAE's appeal is growing as a top destination for MENA job seekers, finds Bayt.com

A new WARC and Google report on the challenges of measuring the long-term impact of campaigns Image

News In Brief

A new WARC and Google report on the challenges of measuring the long-term impact of campaigns

News In Brief

What it means for brands to act morally, as acting ethically is no longer enough

ArabAd's staff 15 Oct, 2024

New Kantar study shows a significant trend towards YouTube consumption on Connected TV Image

Digital/Tech

New Kantar study shows a significant trend towards YouTube consumption on Connected TV

ArabAd's staff 14 Oct, 2024

Dentsu’s new research on understanding attention and building new norms and metrics Image

News In Brief

Dentsu’s new research on understanding attention and building new norms and metrics

ArabAd's staff 9 Oct, 2024

The dark side of brands – How FOMO fuels obsessive passion and compulsive buying Image

News In Brief

The dark side of brands – How FOMO fuels obsessive passion and compulsive buying

ArabAd's staff 8 Oct, 2024