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41% growth in crypto app installs across UAE in 2024, AppsFlyer reports ArabAd's staff
Emotional intelligence and adaptability appear to be key leadership traits, as per Bayt.com study ArabAd's staff
Dentsu’s Arabic Attention Study Highlights Snapchat’s Unique Role in Capturing Consumer Attention
UAE's appeal is growing as a top destination for MENA job seekers, finds Bayt.com
A new WARC and Google report on the challenges of measuring the long-term impact of campaigns
What it means for brands to act morally, as acting ethically is no longer enough ArabAd's staff
New Kantar study shows a significant trend towards YouTube consumption on Connected TV ArabAd's staff
Dentsu’s new research on understanding attention and building new norms and metrics ArabAd's staff
The dark side of brands – How FOMO fuels obsessive passion and compulsive buying ArabAd's staff
Time for brands to re-adjust their loyalty programmes says tms' John Viccars John Viccars, tms