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A new WARC and Google report on the challenges of measuring the long-term impact of campaigns
A new report by WARC, in partnership with Google, offers new evidence that addresses challenges that have historically made marketers short-sighted about the impact of their media investments
What it means for brands to act morally, as acting ethically is no longer enough
ArabAd's staff
New Kantar study shows a significant trend towards YouTube consumption on Connected TV
ArabAd's staff
Dentsu’s new research on understanding attention and building new norms and metrics
ArabAd's staff
The dark side of brands – How FOMO fuels obsessive passion and compulsive buying
ArabAd's staff
Time for brands to re-adjust their loyalty programmes says tms' John Viccars
John Viccars, tms
Research by WARC Advisory and MSQ examines the role of rituals in consumers' lives and the opportunities brands can unlock
dentsu releases GCC edition of its landmark global study 'Consumer Vision 2035'
NielsenIQ Retail Spend Barometer finds UAE consumers demonstrated robust spending habits in Q2 2024
WARC projects a 10.5% rise in global spend this year topping $1trn for first time
Short-form video helps supercharge the media mix and drive full funnel impact
Heinz reveals the 'hourz' we spend waiting for Ketchup
