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Gaming worth $184bn globally yet in-game advertising spend remains low
The worldwide games market generates revenues of $183.9bn annually and has a huge audience with 3.4bn people globally playing video games across age groups. Yet in-game advertising spend remains low.
WARC Consumer Trends report 2024: Five trends to watch
The WARC 2024 Consumer Trends reports explore key issues influencing consumer purchase decisions with regional analysis from APAC, Europe and North America
AppsFlyer's new report shows uplift for eCommerce apps
GfK’s Consumer Outlook Report 2024 reveals key insights into UAE consumer behavior and priorities
The future of destinations
Matt McLean, Imagination ME
NielsenIQ Retail Spend Barometer highlights UAE and KSA's retail trends within the FMCG & T&D space
E-commerce witnesses significant boost in Ramadan 2024, as per Admitad study
Surge in app downloads and usage due to 'Ramadan Effect' finds AppsFlyer
Maya Toutoungi of JoeFish: ‘Nothing normal about the new normal’
Meta and Damac discuss AI trends in real estate
Smart solutions, creativity for good dominate AdForum’s latest Business Creative Report
ArabAd's staff
Changing habits over Ramadan could require brands to rethink their advertising strategies
Terry Kane, The Trade Desk MEA
