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TikTok highlights shopping behavior trends in the GCC in new report
WARC's 2023 Consumer Trends report explores key issues influencing consumer purchase decisions across brands and categories
Wunderman Thompson's latest research finds that consumers want brands to wow them
Seven trends to keep an eye on in the marcomms industry in 2023
Search advertising, forecast to be worth $350.4bn in 2023, is set for unprecedented disruption from retail media, social media and AI
Industry experts share social media trends expected in 2023
ArabAd's staff
Online video emerges as an effective format in an evolving media landscape
WARC Awards for MENA Strategy 2022 - Insights uncovered
Ad tech trends expected to dominate Western Asia and Lebanon digital landscape in 2023
Roman Vrublivskyi
Sustainability, metaverse among brands' priorities in the Middle East, finds Deloitte survey
