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Sara Faisal of Imagination Middle East: 'Marketers must rethink how they communicate in Saudi Arabia'
Sara Faisal, Senior Strategist at Imagination Middle East, shares her outlook on the current state of the Saudi marketing industry with advice and insights for agencies looking to enter or …
Why the Digital Detox is shaping up to be one of 2024’s biggest tech trends
Karl Escritt, Like Digital & Partners
In our hyperconnected world, the constant influx of digital interactions has left many feeling more isolated than ever. As we approach the end of 2023, the alarming rise in global …
Online Marketing Trends 2024: Between Automation and Artificial Intelligence
Top advertising and AdTech trends and developments in the UAE in 2024
Havas Middle East’s new prosumer report reveals key insights into consumer behavior in the region
We Are Social's new trends report describes a ‘social reckoning’ for brands in value-driven online spaces
Accenture Life Trends 2024 report identifies five global macro-cultural trends and provides guidance for businesses
TikTok highlights shopping behavior trends in the GCC in new report
WARC's 2023 Consumer Trends report explores key issues influencing consumer purchase decisions across brands and categories
Wunderman Thompson's latest research finds that consumers want brands to wow them
Seven trends to keep an eye on in the marcomms industry in 2023
Search advertising, forecast to be worth $350.4bn in 2023, is set for unprecedented disruption from retail media, social media and AI
