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Is Influencer marketing a sustainable method for marketing communications?
Ilhem Allagui
Ilhem Allagui, Professor of Strategic Communication at Northwestern University, Qatar, examines how brands can leverage on influencer marketing.
Are Most Marketers in Sync with Today’s Trends?
Nadim Khoury
Nadim Khoury, the former CEO of Grey Group MENA, discusses new ways of harnessing the power of modern marketing
Thomas Kolster: ‘There’s a widening gap between brands saintlike messaging and people’
Thomas Kolster
Nadim Khoury: Is the agency of the future an agency?
Nadim Khoury
The power of synergy: How MENA’s media and creative industry can work hand-in-hand to deliver award-winning campaigns
Ahmed Hafez Younis
An invigorated identity for Arab youth
Yousef Al Otaiba
Young Arabs and the UAE Model: An enduring aspiration
Afshin Molavi
The PR behind Jeanne-Claude & Christo’s wrapped Arc de Triomphe
Mark Tungate
The Right Talent is Key to Outperform Competitors
Tom De Waele
Working from home – An opportunity to seize or a dilemma to freeze?
Firas Mghames: 'Let’s Be Da Vinci: Crossbreeding Talent and Creativity'
Firas Mghames
Five questions practitioners should ask before they begin their MMM journey
Dimple Dinesh
