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How global brands are engaging with audiences in the Middle East
Nadim Khammar
CNN has seen a particular growth in demand from global financial, tech and luxury brands to connect with audiences in the Middle East. Nadim Khammar, Senior Account Director, CNN International …
Protecting your business reputation from social media
Jonathan Ashton
Following the latest Twitter outburst from Elon Musk, how can a company protect itself from online valuation shifts? Jonathan Ashton, Head of Marketing and Communications, KROHNE Middle East and Africa, …
Meta’s disappointing Q2 results signal urgency in boosting ad business, says GlobalData
Why the GCC is the ideal global gateway for Indian startups
Neel Kothari
Roger Halaby on Ethical Marketing
Roger Halaby
Three Reasons Why Many Brands Are Late to the Sustainability Game
Cyrille Fabre and Jenny Davis-Peccoud
'Why we believe in diversity and build for discovery', a viewpoint by Carrie Timms of Meta
Carrie Timms
OMG’s Celia Collins shares optimistic view of OOH in Africa but warns of challenges ahead
Is Influencer marketing a sustainable method for marketing communications?
Ilhem Allagui
Are Most Marketers in Sync with Today’s Trends?
Nadim Khoury
Thomas Kolster: ‘There’s a widening gap between brands saintlike messaging and people’
Thomas Kolster
Nadim Khoury: Is the agency of the future an agency?
Nadim Khoury
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