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Roger Halaby on Ethical Marketing
Roger Halaby
Roger Halaby, CEO of Dubai-based Hanging Gardens agency, reflects on the true meaning of ethical marketing, the level of ethics practiced in the communications industry and on top of it …
Three Reasons Why Many Brands Are Late to the Sustainability Game
Cyrille Fabre and Jenny Davis-Peccoud
Although many consumer goods companies have made solid gains to promote sustainability, relatively few have made sustainability a big part of their brands. Cyrille Fabre, Partner, Bain & Company Middle …
'Why we believe in diversity and build for discovery', a viewpoint by Carrie Timms of Meta
Carrie Timms
OMG’s Celia Collins shares optimistic view of OOH in Africa but warns of challenges ahead
Is Influencer marketing a sustainable method for marketing communications?
Ilhem Allagui
Are Most Marketers in Sync with Today’s Trends?
Nadim Khoury
Thomas Kolster: ‘There’s a widening gap between brands saintlike messaging and people’
Thomas Kolster
Nadim Khoury: Is the agency of the future an agency?
Nadim Khoury
The power of synergy: How MENA’s media and creative industry can work hand-in-hand to deliver award-winning campaigns
Ahmed Hafez Younis
An invigorated identity for Arab youth
Yousef Al Otaiba
Young Arabs and the UAE Model: An enduring aspiration
Afshin Molavi
The PR behind Jeanne-Claude & Christo’s wrapped Arc de Triomphe
Mark Tungate
