TAGS
- What about consumer behaviour today?
Roger Halaby
For Roger Halaby, CEO of Dubai-based Hanging Gardens Agency, consumer behaviour remains the most sophisticated science of what drives consumers to purchase certain products or being loyal to certain brands.
- MBC Media Solutions within the thriving Media & Entertainment sector of Egypt – by Waleed El Essawey
Waleed El Essawey
Waleed El Essawey, Managing Director at MBC Media Solutions Egypt (aka MMS - the media arm of MBC Group), offers key insights for effective brand integration and reach within the …
- The Gen-Z Arab strategist you never knew you needed Lina Ibrahim
- How global brands are engaging with audiences in the Middle East Nadim Khammar
- Protecting your business reputation from social media Jonathan Ashton
- Meta’s disappointing Q2 results signal urgency in boosting ad business, says GlobalData
- Why the GCC is the ideal global gateway for Indian startups Neel Kothari
- Roger Halaby on Ethical Marketing Roger Halaby
- Three Reasons Why Many Brands Are Late to the Sustainability Game Cyrille Fabre and Jenny Davis-Peccoud
- 'Why we believe in diversity and build for discovery', a viewpoint by Carrie Timms of Meta Carrie Timms
- OMG’s Celia Collins shares optimistic view of OOH in Africa but warns of challenges ahead
- Is Influencer marketing a sustainable method for marketing communications? Ilhem Allagui