TAGS
The Duality of Everything – AI Included
Azhar Siddiqui
Azhar Siddiqui, Managing Partner, Mediaplus Middle East, reflects on the duality of everything— AI included.
How virtual brands can increase profit without increasing costs
Naji Haddad
Naji Haddad, MENA General Manager at Deliverect, explains what virtual brands are all about and the advantages they can provide to restaurant and dark kitchen owners.
Sustainability to drive shareholder value for your business
Rohan Chopra
Return on Relationship (RoR): Driving Success in Advertising
Sarmad Hyder
Four tactics to help Middle East marketers weather the tough times of 2023
Paul Wright
How to drive and measure impact this Ramadan
Rasheeqa Jacquesson, Meta
Marketing in an AI-driven world
Neel Pandya, Pixis
Creative Revitalization: Can Lebanon regain its status as a creative hub in the Middle East?
Ghada Azzi
Five reasons why ChatGPT is not a silver bullet for marketing
Laura K. Inamedinova, LKI Consulting
Preserving the Integrity of Advertising: A Call to Action for the Industry by Sami Saab
A Super Bowl with little purpose
Thomas Kolster
Lebanon Advertising Investments in 2022: the figures
Naji Boulos
