TAGS
Are you not entertained? Annie Arsane, TikTok
Annie Arsane, Head of Business Marketing for TikTok Middle East, Turkey, Africa and Pakistan, reflects on the power of entertainment. She asserts: “For brands to win in today's reality, they …Marketing hiring AI as an assistant Roger Halaby
Are we witnessing the fall of human marketing and the rise of artificial intelligence marketing? Is artificial intelligence a threat to the advertising and marketing industry? Roger Halaby, CEO, Hanging …
The Duality of Everything – AI Included Azhar Siddiqui
How virtual brands can increase profit without increasing costs Naji Haddad
Sustainability to drive shareholder value for your business Rohan Chopra
Return on Relationship (RoR): Driving Success in Advertising Sarmad Hyder
Four tactics to help Middle East marketers weather the tough times of 2023 Paul Wright
How to drive and measure impact this Ramadan Rasheeqa Jacquesson, Meta
Marketing in an AI-driven world Neel Pandya, Pixis
Creative Revitalization: Can Lebanon regain its status as a creative hub in the Middle East? Ghada Azzi
Five reasons why ChatGPT is not a silver bullet for marketing Laura K. Inamedinova, LKI Consulting
Preserving the Integrity of Advertising: A Call to Action for the Industry by Sami Saab