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What Gen Z want from brands? An actual Gen Z tells it all
What does GenZ want? There are plenty of quantitative surveys available but there’s nothing quite like a qualitative and experienced view, especially from a person of this generation who already …
ChatGPT and Bard Plugins — New revenue stream for eCommerce brands is the next opportunity for marketing measurement
Sue Azari
Following the recent announcements from OpenAI and Google around the release of plugins for ChatGPT and Bard, respectively, Sue Azari, Industry Lead E-Commerce at AppsFlyer, explains how these plugins can …
Are you not entertained?
Annie Arsane, TikTok
Marketing hiring AI as an assistant
Roger Halaby
The Duality of Everything – AI Included
Azhar Siddiqui
How virtual brands can increase profit without increasing costs
Naji Haddad
Sustainability to drive shareholder value for your business
Rohan Chopra
Return on Relationship (RoR): Driving Success in Advertising
Sarmad Hyder
Four tactics to help Middle East marketers weather the tough times of 2023
Paul Wright
How to drive and measure impact this Ramadan
Rasheeqa Jacquesson, Meta
Marketing in an AI-driven world
Neel Pandya, Pixis
Creative Revitalization: Can Lebanon regain its status as a creative hub in the Middle East?
Ghada Azzi
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