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Four tactics to help Middle East marketers weather the tough times of 2023
Paul Wright
Paul Wright, General Manager for Western Europe and MENAT at AppsFlyer, shares his thoughts on the four areas that marketers need to focus their budgets on, in order to get …
How to drive and measure impact this Ramadan
Rasheeqa Jacquesson, Meta
Rasheeqa Jacquesson, Marketing Science Partner for MEA at Meta, explains how to get the most out of your campaigns, especially during Ramadan. She suggests several approaches to campaign results measurement …
Marketing in an AI-driven world
Neel Pandya, Pixis
Creative Revitalization: Can Lebanon regain its status as a creative hub in the Middle East?
Ghada Azzi
Five reasons why ChatGPT is not a silver bullet for marketing
Laura K. Inamedinova, LKI Consulting
Preserving the Integrity of Advertising: A Call to Action for the Industry by Sami Saab
A Super Bowl with little purpose
Thomas Kolster
Lebanon Advertising Investments in 2022: the figures
Naji Boulos
2022, this was the year that was for Lebanon’s ad industry
Tarek Chemaly
Dory Chamoun on revolutionizing the approach of ad agencies in Saudi Arabia
Ciaran Bonass on the pulse of the Saudi ad industry
Omar Alabdali: 'If foreign agencies want to invest in Saudi Arabia, they need to invest in Saudis'
