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Roger Sahyoun on the Network's Leap in Lebanon's Advertising
“The Lebanese advertising sector, despite facing stagnation since 2019, is showing signs of revival, a trend The Network Communication Group (TNCG) is not only witnessing but actively shaping,” states Roger …The need for multiculturalism in creativity Tamara Azar, Imagination ME
Tamara Azar, Creative Lead at Imagination Middle East, discusses the need for multiculturalism in creativity. She provides tangible advice for business leaders looking to maximise the potential of their teams.
Elevating digital sales with vital marketing functions in tech e-commerce Hedaa Ashraf Abdulhamed, LA3EB
Transforming retail: The power of AR in shaping personalised experiences Gaynelle Brautigam, Tactical
A Saudi market profiling and opportunity mapping for communications agencies by CARMA's Mazen Nahawi Mazen Nahawi, CARMA & SOCIALEYEZ
Najib Sabbagh: ‘Saudi Arabia, a dynamic canvas for creativity’
Firas Mghames on Saudi Arabia's ad business model
Marketing: A Way of Thinking - A Way of Living Roger Halaby, the Hanging Gardens Agency
Why the Digital Detox is shaping up to be one of 2024’s biggest tech trends Karl Escritt, Like Digital & Partners
Online Marketing Trends 2024: Between Automation and Artificial Intelligence
How Saudi is Investing in Branding and Creative Communication Now More Than Ever Ryouf Alrumaih, Nithar
Israel-Gaza: Brands, Boycotts and Blowback Iain Akerman