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Firas Mghames on Saudi Arabia's ad business model
Firas Mghames, CEO of Feer McQueen, sheds light on surviving the influx of agencies in Saudia Arabia. Looking beyond regional comparisons, he shares his pertinent outlook on the state of …
Marketing: A Way of Thinking - A Way of Living
Roger Halaby, the Hanging Gardens Agency
Roger Halaby, CEO of the Hanging Gardens Agency states that Marketing is more than a profession. “Marketing is a way of thinking, a mindset that could be applied to all …
Why the Digital Detox is shaping up to be one of 2024’s biggest tech trends
Karl Escritt, Like Digital & Partners
Online Marketing Trends 2024: Between Automation and Artificial Intelligence
How Saudi is Investing in Branding and Creative Communication Now More Than Ever
Ryouf Alrumaih, Nithar
Israel-Gaza: Brands, Boycotts and Blowback
Iain Akerman
The Future of Work in the Age of AI
Karl Escritt, Like Digital & Partners
In the ‘NOW’ era, Middle East marketers should prioritise payback periods and cashflow
Paul Wright, AppsFlyer
Is ‘Attention’ Getting Your Attention?
Arpit Saxena, OMG
The great mismatch: What brands need vs what major PR agencies focus on
Amani Ghanem, Keel Comms
An unstoppable force: Why influencer marketing will dominate the future of MarCom
Marwa Kaabour
Five ways the FMCG industry contributes to the economy
Naji Haddad
