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Georges Slim on the new normal: ‘adaptability, resilience, and flexibility’
In response to the uncertain and rapidly changing marketing landscape the world over and in Lebanon in particular, Georges Slim, CEO of Beirut-based independent agency PIMO, lays down what he …
Maya Toutoungi of JoeFish: ‘Nothing normal about the new normal’
Maya Toutoungi, Creative Director at Beirut-based independent creative agency Joefish, explores the biggest trends affecting marketing practices in 2024 and other factors that will necessitate agencies to recalibrate their modus …
Roger Sahyoun on the Network's Leap in Lebanon's Advertising
The need for multiculturalism in creativity
Tamara Azar, Imagination ME
Elevating digital sales with vital marketing functions in tech e-commerce
Hedaa Ashraf Abdulhamed, LA3EB
Transforming retail: The power of AR in shaping personalised experiences
Gaynelle Brautigam, Tactical
A Saudi market profiling and opportunity mapping for communications agencies by CARMA's Mazen Nahawi
Mazen Nahawi, CARMA & SOCIALEYEZ
Najib Sabbagh: ‘Saudi Arabia, a dynamic canvas for creativity’
Firas Mghames on Saudi Arabia's ad business model
Marketing: A Way of Thinking - A Way of Living
Roger Halaby, the Hanging Gardens Agency
Why the Digital Detox is shaping up to be one of 2024’s biggest tech trends
Karl Escritt, Like Digital & Partners
Online Marketing Trends 2024: Between Automation and Artificial Intelligence
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