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Data Clean Rooms – The Key to Collaborating on Marketing Analytics in a Privacy-First World
Paul Wright, AppsFlyer
Data clean rooms are a vital tool for today’s advertisers. Paul Wright, General Manager Western Europe and MENAT at AppsFlyer how 'Data Clean Rooms are the key to collaborating on …
The rise of localization in an increasingly polarized world
Carla Dabis, VICE Media Group MEA
Carla Dabis, Commercial Director, VICE Media Group MEA, discusses the importance of localization in our polarized world, particularly since the Gaza conflict – focusing on local and regional brands and …
Feer McQueen on forging ahead ‘quarter after quarter, slowly but surely’
Sami Saab: 'Fueled by creativity, we declare war'
Georges Slim on the new normal: ‘adaptability, resilience, and flexibility’
Maya Toutoungi of JoeFish: ‘Nothing normal about the new normal’
Roger Sahyoun on the Network's Leap in Lebanon's Advertising
The need for multiculturalism in creativity
Tamara Azar, Imagination ME
Elevating digital sales with vital marketing functions in tech e-commerce
Hedaa Ashraf Abdulhamed, LA3EB
Transforming retail: The power of AR in shaping personalised experiences
Gaynelle Brautigam, Tactical
A Saudi market profiling and opportunity mapping for communications agencies by CARMA's Mazen Nahawi
Mazen Nahawi, CARMA & SOCIALEYEZ
Najib Sabbagh: ‘Saudi Arabia, a dynamic canvas for creativity’
