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The Art of Reinvention
Alex Andrakis, Andrakis Consultancy
Reinvention is one important “skill” you need to have in today's world. It is said to be vital to business growth, health and happiness. There are of course steps and …
What the Prisoner’s Dilemma Can Teach Us About Pitching
Alexandra Richards, Gambit
One of the most heated and never-ending topics in adland is pitching. It is argued that the pitch needs to change because it is too taxing and emotionally and fiscally …
‘I Wish I Could’
Roger Halaby, Hanging Gardens
The Power of Storytelling: Crafting Narratives that Resonate
Nadim Khoury
Sachini Imbuldeniya: ‘Sisters aren’t doing it for themselves’
Sachini Imbuldeniya, House of Oddities
Roger Halaby: 'My strategy is to increase sales'
.jpg "Data Clean Rooms – The Key to Collaborating on Marketing Analytics in a Privacy-First World")
Data Clean Rooms – The Key to Collaborating on Marketing Analytics in a Privacy-First World
Paul Wright, AppsFlyer
The rise of localization in an increasingly polarized world
Carla Dabis, VICE Media Group MEA
Feer McQueen on forging ahead ‘quarter after quarter, slowly but surely’
Sami Saab: 'Fueled by creativity, we declare war'
Georges Slim on the new normal: ‘adaptability, resilience, and flexibility’
Maya Toutoungi of JoeFish: ‘Nothing normal about the new normal’
