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- Why the Digital Detox is shaping up to be one of 2024’s biggest tech trends
Karl Escritt, Like Digital & Partners
In our hyperconnected world, the constant influx of digital interactions has left many feeling more isolated than ever. As we approach the end of 2023, the alarming rise in global …
- Online Marketing Trends 2024: Between Automation and Artificial Intelligence
At the turn of the year, the online marketing experts Smarketer Group publish their key predictions for the new year based on in-depth analyses. They provide an outlook on crucial …
- How Saudi is Investing in Branding and Creative Communication Now More Than Ever Ryouf Alrumaih, Nithar
- Israel-Gaza: Brands, Boycotts and Blowback Iain Akerman
- The Future of Work in the Age of AI Karl Escritt, Like Digital & Partners
- In the ‘NOW’ era, Middle East marketers should prioritise payback periods and cashflow Paul Wright, AppsFlyer
- Is ‘Attention’ Getting Your Attention? Arpit Saxena, OMG
- The great mismatch: What brands need vs what major PR agencies focus on Amani Ghanem, Keel Comms
- An unstoppable force: Why influencer marketing will dominate the future of MarCom Marwa Kaabour
- Five ways the FMCG industry contributes to the economy Naji Haddad
- Data-driven advertising key to reaching back-to-school shoppers in the UAE Terry Kane
- COP28 to drive demand for PR services in the UAE Firas Sleem