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Is SearchGPT The “Grim Reaper” For Google Rankings? What businesses need to know
Lorenzo Luiso, Brick Digital
Brick Digital Founder Lorenzo Luiso looks at how AI search may impact businesses - with a particular focus on the potential shake-up to the current strategies of SEO.
Time for brands to re-adjust their loyalty programmes says tms' John Viccars
John Viccars, tms
Loyalty programmes are undoubtedly powerful tools for engaging consumers but customers across the GCC are tired of the same old offer of points and discounts. New research by tms reveals …
The Art of Reinvention
Alex Andrakis, Andrakis Consultancy
What the Prisoner’s Dilemma Can Teach Us About Pitching
Alexandra Richards, Gambit
‘I Wish I Could’
Roger Halaby, Hanging Gardens
The Power of Storytelling: Crafting Narratives that Resonate
Nadim Khoury
Sachini Imbuldeniya: ‘Sisters aren’t doing it for themselves’
Sachini Imbuldeniya, House of Oddities
Roger Halaby: 'My strategy is to increase sales'
.jpg "Data Clean Rooms – The Key to Collaborating on Marketing Analytics in a Privacy-First World")
Data Clean Rooms – The Key to Collaborating on Marketing Analytics in a Privacy-First World
Paul Wright, AppsFlyer
The rise of localization in an increasingly polarized world
Carla Dabis, VICE Media Group MEA
Feer McQueen on forging ahead ‘quarter after quarter, slowly but surely’
Sami Saab: 'Fueled by creativity, we declare war'
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