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How Saudi is Investing in Branding and Creative Communication Now More Than Ever
Ryouf Alrumaih, Nithar
In the dynamic landscape of Saudi Arabia, where innovation and progress are at the forefront, the significance of branding, marketing, and creative communication has reached unprecedented heights.
Israel-Gaza: Brands, Boycotts and Blowback
Iain Akerman
An unprecedented number of international brands have come out in support of Israel. The backlash against them in the Arab world could be long-lasting
The Future of Work in the Age of AI
Karl Escritt, Like Digital & Partners
In the ‘NOW’ era, Middle East marketers should prioritise payback periods and cashflow
Paul Wright, AppsFlyer
Is ‘Attention’ Getting Your Attention?
Arpit Saxena, OMG
The great mismatch: What brands need vs what major PR agencies focus on
Amani Ghanem, Keel Comms
An unstoppable force: Why influencer marketing will dominate the future of MarCom
Marwa Kaabour
Five ways the FMCG industry contributes to the economy
Naji Haddad
Data-driven advertising key to reaching back-to-school shoppers in the UAE
Terry Kane
COP28 to drive demand for PR services in the UAE
Firas Sleem
Technology and the pursuit of self-discovery
Nadim Khoury
Why brands need to focus on cultural relevance to succeed in Saudi Arabia
Ahmed Saadoun
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