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In the ‘NOW’ era, Middle East marketers should prioritise payback periods and cashflow
Paul Wright, AppsFlyer
Paul Wright, General Manager Western Europe and MENAT at AppsFlyer, explains why marketers need to start focusing on payback periods instead of the traditional LTV & CAC or long-term ROAS, …
Is ‘Attention’ Getting Your Attention?
Arpit Saxena, OMG
Attention is said to be the next frontier for digital ad measurement. Arpit Saxena, associate director performance data services at OMD, elaborates on the importance of attention as an advertising …
The great mismatch: What brands need vs what major PR agencies focus on
Amani Ghanem, Keel Comms
An unstoppable force: Why influencer marketing will dominate the future of MarCom
Marwa Kaabour
Five ways the FMCG industry contributes to the economy
Naji Haddad
Data-driven advertising key to reaching back-to-school shoppers in the UAE
Terry Kane
COP28 to drive demand for PR services in the UAE
Firas Sleem
Technology and the pursuit of self-discovery
Nadim Khoury
Why brands need to focus on cultural relevance to succeed in Saudi Arabia
Ahmed Saadoun
What Gen Z want from brands? An actual Gen Z tells it all
ChatGPT and Bard Plugins — New revenue stream for eCommerce brands is the next opportunity for marketing measurement
Sue Azari
Are you not entertained?
Annie Arsane, TikTok
