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The Rise and Fall of Brand Purpose
Saad Al Abbasi
Saad Al Abbasi, the Associate Director (Strategy) at VICE Media, shares his take on how consumer behaviour has evolved towards a brand’s “purpose”, the difference between what a consumer wants …
Five restaurant technology trends to watch for in 2023
Naji Haddad
Naji Haddad, MENA General Manager at Deliverect, shares five technology trends that he believes will help F&B operators run their businesses more efficiently.
The State of Loyalty in the Kingdom of Saudi Arabia
Ashish Sinha
Abeer Alessa on being bold in the new era for the Saudi ad industry
Radio in KSA: Effective Results, Powerful Impact
Fouad Debouk
The three key trends that will drive brand experiences in the Middle East in 2023
ArabAd's staff
Brain drain is really brain gain
Dimitris Tsingos
Gaming as a channel: how to increase your brand's marketing success through gaming
Charbel Jreijri
Inactive users, Poor Retention and Lost Potential Revenue — Remarketing can solve these mobile app woes
Paul Wright
What about consumer behaviour today?
Roger Halaby
MBC Media Solutions within the thriving Media & Entertainment sector of Egypt – by Waleed El Essawey
Waleed El Essawey
The Gen-Z Arab strategist you never knew you needed
Lina Ibrahim
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