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Global advertising spend to surpass $1trillion for the first time
A new study from WARC, the specialists in marketing effectiveness, has found that global advertising spend is on course to grow 10.7% this year to a total of $1.08trn – …
Five key trends identified by WARC set to define the marketing landscape in 2025
Improving economic conditions, the tension between social media and brand safety, the growing cohort of consumers leading more solo lifestyles, expanding brand building to encompass the entire customer experience, and …
A new WARC and Google report on the challenges of measuring the long-term impact of campaigns
Top industry experts from across the region to judge WARC MEA Awards
ArabAd's staff
Baby Boomers’ shift to digital content accelerates but brands are failing to keep up, finds WARC in new report
Key challenges facing agency strategists highlighted in WARC's annual Future of Strategy report
ArabAd's staff
Five senior marketers to chair the WARC Awards 2025 Jury
ArabAd's staff
Research by WARC Advisory and MSQ examines the role of rituals in consumers' lives and the opportunities brands can unlock
WARC highlights e-commerce trends in 'The Future of Digital Commerce' 2024 report
WARC report 'The Future of Programmatic 2024' explores key trends set to shape programmatic advertising over the next 12 months
Customer Promises deliver significant advantages for B2B brands finds WARC report
WARC projects a 10.5% rise in global spend this year topping $1trn for first time
