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Global ad spend to top $1trn for first time next year, as per WARC forecast
WARC has today published 'Global advertising spend outlook 2023/24: Withstanding Turbulence'. This new analysis is based on data from 100 markets worldwide and offers a complete picture of the global …
A new era of programmatic advertising beckons but questions remain whether advertisers are prepared
WARC, the global authority on marketing effectiveness, has released The Future of Programmatic, the latest WARC strategy report produced in partnership with ID Comms, covering the major trends shaping programmatic …
WARC's 2023 Consumer Trends report explores key issues influencing consumer purchase decisions across brands and categories
Campaigns that make a clear ‘Promise to the Customer’ more likely to drive brand health, market share, and long-term sales, new research finds
Leo Burnett Dubai among the 11 Grands Prix winners of WARC Awards for Effectiveness 2023
Leo Burnett KSA, VMLY&R Dubai, Havas ME, FP7 McCann among the winners in WARC Awards for Effectiveness 2023
YouTube’s global advertising revenue is set to rise 4.0% in 2023 to reach $30.4bn
Search advertising, forecast to be worth $350.4bn in 2023, is set for unprecedented disruption from retail media, social media and AI
A Google and WARC report on how to unlock sustainable growth in retail
IMPACT BBDO first MENA agency in the Top 10 globally on both WARC and World Creative Rankings
Leo Burnett is first and only MENA agency to enter the WARC Effective 100
Online video emerges as an effective format in an evolving media landscape
