UAE based Al Hilal Bank has released the Emirate’s first scented credit card designed for its female customers. The ‘Laha Al Hilal’ card comes with a built-in app that allows it to absorb the scent of any perfume. According to the bank, the first-of-its-kind card was developed for young, ambitious women who want to stand out from the crowd.
The bank has collaborated with Hind Al Oud Arabic perfumes to create a special scent named Laha Al Hilal Perfume, which will come alongside the card in a uniquely packaged box.
Head of the bank’s corporate communications, Mariam Yousef Ahli, said the creation comes as part of the bank’s campaign to uplift and support women’s individualities and aspirations.
“Today’s modern woman wants to send out a strong message about her individuality and her capacity to become a productive member of society while staying true to her heritage. Al Hilal Bank’s Laha credit card is a unique form of expression for aspiring women who desire to make a genuine difference,” said Ahli.
The card also comes with several exclusive benefits and rewards such as Platinum dining offers and complimentary airport lounge access, as well as exclusive discounts from major women’s brands.
“Al Hilal Bank constantly develops products and services that make our customers stand out from the rest and showcase their potentials as individuals and as citizens. Our Laha Al Hilal Card celebrates the beauty, strength, vision, passion and character of women and encourages them to dream big and achieve even bigger,” said the bank’s executive vice president and head of personal banking group, Mohammed Zaqout.