Publicis Groupe ME&T introduces The Growth Club, a first-of-its-kind initiative for the industry
Posted on 2024 Apr,25

Publicis Groupe Middle East & Turkey (ME&T) reinforces its leadership with the launch of The Growth Club, a first-of-its-kind initiative for the agency holding network, designed to empower talents, drive innovation and unlock collective growth for the industry.

At its core, The Growth Club is a dynamic and ever-evolving community of 50-plus (and more to come) talents from Publicis Groupe, spanning from Lebanon to Saudi Arabia, Turkey to Egypt, and Kuwait to the UAE.

With representation from each of the Groupe’s agencies: Leo Burnett, Publicis Middle East, Saatchi & Saatchi, Digitas, MSL, Spark Foundry, Starcom, Zenith, Prodigious, Epsilon, and Publicis Sapient, The Growth Club members serve as a connecting tissue, accelerating growth across 3,600 talents throughout the region.

The result is a holistic ecosystem bringing together all the capabilities of the Groupe, including creative, media, tech, data, strategy, digital transformation, martech, and PR, where best practices and innovations are scaled, and deeper connections are made.

“Building on our ‘Power of One’ mindset, The Growth Club enables us to deliver more holistic growth by developing the right kind of leadership that not only understands the breadth and depth of our capabilities but who are also connected with the same vision, behaviours and attitudes,” said Bassel Kakish, CEO of Publicis Groupe Middle East & Turkey. “With our commitment to nurturing talent, The Growth Club brings together these incredible minds to bridge knowledge and think collectively as to what growth could look like, and the innovations and leaps we can take to unlock a more transformative path forward.”

The Growth Club was launched with a two-day event featuring community-building activities, thought-provoking workshops and innovation-led discussions. Team challenges to spark creativity and encourage collaboration were a highlight throughout, and special guests were also invited to lend their views including Ibrahim Al Mannaee, ex-CEO of NEXT50 and Justin Harper, Editor of Campaign Middle East.

Jennifer Fischer, Chief Innovation & Growth Officer, Publicis Groupe Middle East added, “The Growth Club is about shaping a space for collaboration across all our agencies and operations across the Middle East & Turkey, a space to connect regardless of your expertise where a data expert or a management consultancy expert can craft an idea with a media planner or a creative director.  It’s a connecting tissue that fosters cohesive collaborative leadership. It helps to shape today’s and tomorrow’s leaders as true integrators, and offers a platform for them to contribute ideas back to the business in a meaningful way.”

Beyond the launch, The Growth Club is year-round and entails a carefully curated programme consisting of monthly catch-ups where best practices and the latest news are shared, in addition to key ‘deep dive’ sessions hosted throughout the year on topics such as Scoping & Commercials, Prospective & Proactive Growth, New Capabilities and Power of One Leadership. To keep the spirit of collaboration, all sessions will be driven by a mix of leadership and C-level executive sponsors.

In response to the ever-evolving marketing and communications landscape, The Growth Club is a bespoke leadership community formed to accelerate growth from within, for clients and the broader industry.