It takes even more courage to take your existing business to the next level. But you know what they say… Before courage must come fear. So we decided to tell small and medium business owners across Lebanon to embrace fear. Because you’re only afraid when you truly love something, And only when you’re afraid will you find the courage you need to make things happen. Fear is Beautiful."
This summer, Byblos Bank is reaching out to entrepreneurs in Lebanon and letting them know that their dreams and hopes can be realized even in times of uncertainty. In Lebanon, the economic uncertainty has affected the mindset of some people, who are more hesitant to take risks and keep delaying their entrepreneurial aspirations.
Recognizing this, Byblos Bank decided to launch ‘Business Solutions’, a new business product platform encouraging entrepreneurs to take control of their business dreams. Some of the features of the product include mentorship, expansion loans, point of sale payment optimization (online and offline) and other services that can truly help SME owners in taking their businesses to the next level.
The campaign was launched through a heartwarming film on social media that focused more on striking the right emotional chord with the audience rather before showing them what the product can do for them.
Only once the film captured their hearts and imagination, a dedicated website was launched providing additional product information, multiple loan simulators, tips and advice on how to properly launch or expand their business, along with outdoor ads communicating the various product offerings.
Advertising Agency: Fp7 Beirut
Client: Byblos Bank
Production House:Clandestino Films
Media Company: UM Beirut