Netflix has launched an online film for the Middle East and North Africa that plays on the premise that ‘just one episode’ frequently turns into four or five.
The work is of Dubai-based boutique agency Science & Sunshine; the film is for all those Netflix subscribers whose nights turn into marathon TV sessions.
The idea was to celebrate the ‘day-after-a-night-of-great-shows’ in a lighthearted way, with various women shown struggling through the following day armed with sunglasses and a gallon of coffee.
Project: New Day
Client: Netflix – Fouad Fallah, senior marketing manager, Netflix MENAT;
Rasha Omer, social media, Netflix MENA
Agency: Science & Sunshine, Dubai
Creatives: Shahir Zag, Ash Chagla
Suits: Nadine Ghossoub, Farid Hobeiche
Production house: Boomtown Productions, Dubai
Executive producer: Shane Martin
Producer: Daniel Kilalea
Production manager: Girlie Serrano
Director: Science & Sunshine
DOP: Jeff Bierman
Editor: Neda Ahmed, Cold-Cutz, Dubai
Colourist: Serene Issa, Optix, Dubai
Sound design: Mango Jam Studios, Dubai