Paris unveils campaign slogan and film for 2024 Olympics Games bid
Posted on February 06, 2017

Competing against Budapest (Hungary) and Los Angeles (USA) as candidate city for the Olympics Games 2024, Paris has revealed its slogan: "Made For Sharing."

And if it wins the bid, Paris aims to open its arms to the world and celebrate sports, the olympic spirit, and the French way of life. 

That's what the manifesto video created by BETC Paris hold as promises ahead. The video recently released shows indeed how Paris, the "City of Lights" is expressing its will to host the global sporting event.

The "I Love You" track by French artist Woodkid was chosen as the soundtrack of the film.

The host of the Summer Olympic Games is scheduled to be announced at the 130th International Olympic Committee Session in Lima, Peru, on 13 September 2017.

 

CREDITS

Brand: Paris 2024

Agency: BETC Paris

Executive Creative Director: Remi Babinet

Creative Director: Jerome Galinha

Art Director: Ludovic Labayrade

Copywriter: Antoine Lenoble

Production Company: RITA Films