Competing against Budapest (Hungary) and Los Angeles (USA) as candidate city for the Olympics Games 2024, Paris has revealed its slogan: "Made For Sharing."
And if it wins the bid, Paris aims to open its arms to the world and celebrate sports, the olympic spirit, and the French way of life.
That's what the manifesto video created by BETC Paris hold as promises ahead. The video recently released shows indeed how Paris, the "City of Lights" is expressing its will to host the global sporting event.
The "I Love You" track by French artist Woodkid was chosen as the soundtrack of the film.
The host of the Summer Olympic Games is scheduled to be announced at the 130th International Olympic Committee Session in Lima, Peru, on 13 September 2017.
Brand: Paris 2024
Agency: BETC Paris
Executive Creative Director: Remi Babinet
Creative Director: Jerome Galinha
Art Director: Ludovic Labayrade
Copywriter: Antoine Lenoble
Production Company: RITA Films