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Advertising
To win in 2025, brands must adapt to the rapid evolution of retail media
Rajesh Verma, Epsilon Middle East
From the rise of connected TV to the untapped potential of in-store media, brands are betting big on retail media. Meanwhile, first-party data and new … -
Advertising
Kudu's 'One of Us" or how a brand name became part of the Saudi vocab
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Advertising
Serviceplan ME and BMW AGMC capture the spirit of UAE’s Eid Al Etihad with ‘scentsational’ perfumer Yusuf Bhai
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Advertising
Snoop Dogg joins in for the Publicis traditional end-of-year wishes; he has some great news to share
ArabAd's staff
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Advertising
Global advertising spend to surpass $1trillion for the first time
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News In BriefOmnicom acquires IPG in a $13B deal
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News In BriefNine creative leaders from the Middle East to serve on The One Show global jury including Ali Rez, first-ever jury president from the region
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News In BriefNayla Tueni to join Gerety's female-only Grand Jury for the awards' 7th edition
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News In BriefLay's celebrates Iraq’s culinary history with a spot-on campaign by Awkward Ads
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Ads of the WeekSampled sands from the UAE make up the ‘Colour of Unity', Jeep’s way in celebrating 'Eid Al Etihad'
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BrandingLexus flips its logo to mark Eid Al Etihad, UAE’s National Day
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Art & DesignAn exciting collaboration between adidas Arabia and earth artist David Popa brings together the power of art, nature and sports
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Art & DesignPitfire’s Box Art Program: how a homegrown brand transformed its packaging into a creative platform to support local talent
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Art & DesignHiba Baddou among the six global winners of 'Art for Change' Prize brought by M&C Saatchi Group and Saatchi Gallery
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Art & Design‘I AM SAUDI’, a unique font for the nation crafted by IMPACT BBDO for Saudi Investment Bank
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Ads of the Week
The end of the year brings much-needed holidays for many employees, but not everyone gets to clock out. For those stuck at their desks, battling the endless stream of Out-of-Office replies, KitKat has a sweet surprise.
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