• Pimo reinvents the OOH media space with Milton Tablets’ campaign
• Snapchat’s virtual mall demonstrates the growing appetite for immersive retail experiences
• Dubai-based agency 199X adds interesting dimension to digital marketing

• Effie celebrates ten years of championing campaigns that make a difference
• Edelman and Ogilvy star at the Luum Awards, the global festival for purpose-driven communications
• Five agencies from the Middle East honored with LIA 2024 prestigious ‘Of The Year’ awards

• Media Group IMI rolls out a refreshed brand identity marking a milestone journey
• tpay unveils a bold new brand identity
• Bold Brands develops strategic branding system for Riyadh Parking

• MINI AGMC marks breast cancer awareness month by introducing a powerful self-care guide cast in henna

Breast cancer is among the most common cancers in women, impacting over 2.3 million women each year, with one in eight women diagnosed in their lifetime, according to the World Health Organisation (WHO). Early detection remains a pivotal factor in the success of treatment, and MINI AGMC's latest activation acknowledges …