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Grey MENA has won the prestigious Al-Futtaim IKEA account for the UAE, Qatar and Oman after a highly competitive pitch process involving five network agencies.
As the lead creative and strategy agency partner, Grey will be responsible for developing Al-Futtaim IKEA's creative communication campaigns and the brand's positioning, as well as supporting their growth and expansion across these markets.
Carla Klumpenaar, GM Marketing, Communication & Interior Design Al-Futtaim IKEA, UAE, Qatar, Egypt & Oman, said: “We are excited to bring onboard Grey MENA as our Creative and Strategic Agency in the UAE, Qatar, and Oman. As a brand, we are connected with our consumers with everything we do, and our aim is to create a better everyday life for the many people. Grey offers a like-minded approach driven to fulfil the IKEA vision by creating campaigns that inspire and emotionally connect with the consumer at every touchpoint.”
Philippe Berthelot, Managing Director, Grey, said: “We're thrilled to get the opportunity to partner with Al-Futtaim IKEA, one of the most creatively ambitious and successful brands in the world. They have assembled a fabulous marketing team in the Middle East, and we can't wait to get going and support them on their inspiring journey and create Famously Effective work together.”
The IKEA account was previously handled by Memac Ogilvy Dubai.
