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Advertising
Kudu's 'One of Us" or how a brand name became part of the Saudi vocab
ArabAd's staff
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Advertising
Serviceplan ME and BMW AGMC capture the spirit of UAE’s Eid Al Etihad with ‘scentsational’ perfumer Yusuf Bhai
ArabAd's staff
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Advertising
Snoop Dogg joins in for the Publicis traditional end-of-year wishes; he has some great news to share
ArabAd's staff
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Advertising
Global advertising spend to surpass $1trillion for the first time
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Advertising
Big tech’s war on Gaza
Iain Akerman
Editor's Picks
News In BriefOmnicom acquires IPG in a $13B deal
ArabAd's staff
News In BriefNine creative leaders from the Middle East to serve on The One Show global jury including Ali Rez, first-ever jury president from the region
ArabAd's staff
News In BriefNayla Tueni to join Gerety's female-only Grand Jury for the awards' 7th edition
ArabAd's staff
News In BriefLay's celebrates Iraq’s culinary history with a spot-on campaign by Awkward Ads
ArabAd's staff
Ads of the WeekSampled sands from the UAE make up the ‘Colour of Unity', Jeep’s way in celebrating 'Eid Al Etihad'
ArabAd's staff
BrandingLexus flips its logo to mark Eid Al Etihad, UAE’s National Day
ArabAd's staff
Art & DesignAn exciting collaboration between adidas Arabia and earth artist David Popa brings together the power of art, nature and sports
ArabAd's staff
Art & DesignPitfire’s Box Art Program: how a homegrown brand transformed its packaging into a creative platform to support local talent
ArabAd's staff
Art & DesignHiba Baddou among the six global winners of 'Art for Change' Prize brought by M&C Saatchi Group and Saatchi Gallery
ArabAd's staff
Art & Design‘I AM SAUDI’, a unique font for the nation crafted by IMPACT BBDO for Saudi Investment Bank
ArabAd's staff
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Industry Talk
A Glitch in Modern Communication
A sense of purpose
Gaza War: why has the ad industry suddenly lost its voice
Re-thinking Destinations: The Uniqueness of Saudi Arabia
Public relations in the dock
The future of destinations
Gray Mackenzie’s Ralph el Kahi: ‘Still room for growth within the supermarket sector in Lebanon’
Data transparency reignites Gen Z advertisers
Advertising Investments in Lebanon in 2023: A Remarkable Leap Forward
Changing habits over Ramadan could require brands to rethink their advertising strategies
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Events/Awards
Branding
Ads of the Week
The end of the year brings much-needed holidays for many employees, but not everyone gets to clock out. For those stuck at their desks, battling the endless stream of Out-of-Office replies, KitKat has a sweet surprise.
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