• First school in the UAE to offer recycled, vegan shoes as part of school uniform
• Publicis Groupe Middle East to sponsor the inaugural MeasureCamp Dubai
• Volkswagen Middle East and The Walt Disney Company Middle East kick off second-year

• Edelman and Ogilvy Star at the Luum Awards, the global festival for purpose-driven communications
• Five agencies from the Middle East honored with LIA 2024 prestigious ‘Of The Year’ awards
• Snapchat and The Business of Fashion explore the rapid growth of the luxury market in the GCC

• Media Group IMI rolls out a refreshed brand identity marking a milestone journey
• tpay unveils a bold new brand identity
• Bold Brands develops strategic branding system for Riyadh Parking

• stc and VML Riyadh capture the essence of a generation and validate their lifestyle with ‘Sawa’ campaign

stc, the leading tech and digital enabler in Saudi Arabia has launched a dynamic new campaign for its 'Sawa' ('Together' in Arabic) prepaid packages, celebrating the uncommitted spirit of today's youth and their freedom to explore. Often mislabeled as “indecisive” or “جيل ضايع”, this generation defies categorization. They are believed to …