Arla Reviews Regional Media Brief
Posted on November 28, 2016

Scandinavian dairy company Arla Foods is reviewing its media planning and buying account across the Middle East and North Africa. 

The pitch involves incumbent agency PHD, as well as Mindshare, UM and Carat. 

A final decision on who will be awarded the business is expected to be made before the end of the year, with Mahitab Hamed, regional marketing director at Arla Foods, confirming that the pitch is ongoing. 

PHD has held the account since late 2005 and last retained the business following a review in 2012.

Arla Foods is the manufacturer of brands such as Puck, Dano, Lurpak and Three Cows.