Specialist agency, Performance Communications has been appointed by General Motors to provide communications support for its Cadillac, GMC and ACDelco brands across the Middle East.
Performance Communications’ responsibilities to General Motors will cover strategic consultation, product communications, event support, press fleet administration and crisis management across all three brands. Its geographic remit encompasses the GCC and Levant countries.
Founded in 2002, with its Middle East office opening in Dubai Media City in 2009, Performance Communications is a specialist sports and automotive communications agency with an expanding portfolio of clients, which includes the likes of Bentley, Breitling, Harley-Davidson, Volvo Trucks, Konami and Continental Tires, to name a few.
Ian Drinkwater, Director at Performance Communications commented: "When it comes to motoring in the Middle East, few manufacturers are woven as closely into the region’s automotive fabric as Cadillac and GMC. To be appointed to work with such genuinely iconic brands is a source of great pride to all at Performance, and is indicative of the quality of service the agency has come to be known for.”