Sports and automotive specialist, Performance Communications has been appointed to provide PR and media support for the first ever ADNOC Abu Dhabi Marathon, which will take place in the UAE capital on 7th December 2018.
A new global sporting event for the Emirate, the ADNOC Abu Dhabi Marathon will strengthen the capital’s position as a leader in spearheading the sporting scene in the region. Bringing together professional athletes and novice runners under one umbrella, the race will also showcase the landmarks of the capital to a global audience.
Reporting in to the race management team at RCS Sports and Events DMCC, who are organising the event on behalf of the Abu Dhabi Sports Council and ADNOC, Performance Communications will be responsible for promoting the marathon before and during the event, as well as handling all media requirements and attendance.
Peter Ganney, Communications Director at Performance Communications commented: "As a sports specialist, the opportunity for us to be part of such a significant moment in the ongoing development of Abu Dhabi as a destination for global sports events is truly exciting. A marathon is celebration for any major world city and the addition of this race to Abu Dhabi’s stellar sports calendar is no different. We’re looking forward to being part of its success as well as working with such a globally renowned sports event organiser as RCS.”
Enrico Filì, CEO at RCS Sports and Events DMCC said: “We’re very pleased to have Performance Communications on the team. As the very first instalment of the ADNOC Abu Dhabi Marathon, it was important to choose a partner with strong sports experience in the region so Performance was a natural choice.”