UM MENA announced the promotion of Rasha Rteil to Head of Product, for the Middle East, North Africa and Turkey (MENAT) region. Rasha who used to head UM Labs MENA, will now, as Head of Product, lead on the agency’s ambitious agenda to continuously transform its product, people, and partnerships. She will pilot and steer the agency’s product solutions by providing expert input on the industry developments in technology, talent programs, digital inclusion, social and content innovation and ensure that the agency is quickly adapting its product and offering. In addition, Rasha will establish strategic partnerships with media and technology leaders with the objective of pushing the agency’s vision to lead change in the new normal.
“Rasha’s regional leadership on innovation and her contribution to many parts of our business has been instrumental to our success. We now look forward to seeing this being successfully extended in her new role where she will work closely with all function leads to further strengthen our position as market leader in this region,” said Joe Nicolas, Regional MD, UM MENAT.