Horizon FCB announced the promotion of Reham Mufleh as Deputy General Manager, Horizon FCB Dubai. Reham will take leading responsibilities to move forward the agency in a changing world ensuring it delivers on its purpose while being relevant to the marketplace.
Post joining the Horizon FCB family, initially as Group Account Director, Reham moved fast through the ladder to head the agency’s entire business unit delivering constant results, business growth for clients and the agency alike, relevant creative for the region while creating an atmosphere of belonging & friendship. Playing roles under many hats, she was instrumental in launching the agency’s first major initiative: the Horizon FCB Magazine, thereby radically boosting the agency’s morale and its image among the international FCB family.
Speaking on the appointment, Mazen Jawad, Group Managing Director said, “Reham is a real adwoman who possesses a strong business sense and passion for creativity with a great sense of purpose packaged in a humane motivator. I am extremely confident that in her new role, she will traverse boundaries, explore new avenues, challenge conventions and be the positive change in the agency. Reham will continue to lead with integrity, seek different horizons and be a valuable partner to our business.”
Commenting on her appointment, Reham said: “Joining the Horizon group has empowered me to showcase my capabilities & creativity. With the continuous support of our leadership at Horizon Holdings, Mazen and the Horizon FCB team, I’m keen to take the Agency to new horizons, building smart solutions for our Clients, expanding our portfolio further, excelling our creative product & of course driving growth. I’m definitely looking forward to being part of this exciting journey.”
Horizon FCB MENA is a leading regional advertising agency that spreads from Dubai to North Africa with 42 years of success stories through its integrated offering.
Horizon Holdings runs a network of companies that covers the MENA region: Horizon FCB MENA, Horizon FCB Sports, BPN, GolinMENA, Blue Barracuda and Lord & Thomas.