UM MENA is partnering up with EVRYTHNG through its innovation and technology division UM Labs. This partnership with the Internet of Things (IoT) software pioneer and Smart Products Cloud Platform focuses on offering clients a dynamic media extension to drive customer engagement and action through an “always on” approach through IoT tagging technology like, NFC, RFID, barcodes, smart packaging sensors, QR codes, EPC, image recognition and beacons. This is designed to transform how clients’ products connect with consumers, bringing innovation and a multitude of engagement, data divinity, and a way better understanding of post purchase wants.
Headed by Rasha Rteil, UM Labs accelerates the adoption of ‘The Next Thing In Media’ through a showcase of technology partnerships, which then entails injecting innovation across brands and proposing emerging technology solutions to enhance the customer journey. Uniquely positioned in a global media agency, the Labs’ aim from this first media and IoT partnership in the region with EVRYTHNG is to bring more innovation to UM MENA’s partners by creating the most vibrant and efficient media space. “What better way to do that than transforming the actual product into its own media channel?” said Rteil.
Niall Murphy, Founder and CEO of EVRYTHNG said, “Innovation in technology is making it possible for everyday products to generate data and play a direct role delivering digital services and applications to consumers. This is a revolution enabling brands to connect directly with their customers through their products, gather insights in real time to make their supply chains smarter, and drive a new level of product performance and operations using real-time data intelligence. We’re thrilled to be working with UM Labs to bring these innovation capabilities to brands.”