- Karim Tabet: Being true to oneselfDesigned to give the reader a deeper insight into the personal characters of the industry’s unique individuals, while offering them the chance to speak in a more familiar tone, this 30 seconds, reveals, Karim Tabet, general manager of Drive Communication.
- Camille Haddad: Direct Replies from a Direct ManThis edition of ArabAd's 30-second questionnaire found its way to Camille Haddad’s desktop. Haddad, managing director of JWT Beirut, first started in the advertising business in 1992. Regarded by many as a man with a modest, calm and efficient character, he quickly rose in the field. Haddad takes his work seriously, yet he never lacks humour; this creates the right atmosphere for a positive work experience, be it with his team or his clients. Now, we find out what goes on in the subconscious of a man who believes that actions speak louder than words, but if words must be spoken, they should be clear, short and true.
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