- Heist in the Tropics, the new film by Schweppes and BETCIt all starts like a classic heist film. The robbers are on alert, ready to make their move…They’re trying to steal the loot, in any way possible … But we’re not in the ultra-protected HQ of a Swiss bank, or in a Las Vegas casino: we’re in a beach bar in the tropics. The coveted treasure is a citrus flavor Schweppes Agrumes and the fruit that comes with it and the robbers are… 3 cheeky, yet adorable monkeys.
- Lacoste Drops its Iconic Alligator LogoThe Lacoste crocodile is one of the world's most iconic logos, proudly displayed on the brands famous polos for the past 85 years. The story behind the crocodile pays homage to founder René Lacoste who earned his nickname thanks to his tenacity on the tennis court. For the first time in the brand's history, Paris-based ad agency BETC has initiated a change of the logo. However, we're not talking about a rebranding but a call to action.
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