- Emirates Has Lost its Place as the Middle East’s Most Valuable Brand to STCEvery year, leading valuation and strategy consultancy Brand Finance values the brands of thousands of the world’s biggest companies. A brand’s strength is assessed (based on factors such as marketing investment, familiarity, preference, sustainability and margins) to determine what proportion of a business’s revenue is contributed by the brand. This is proportion is projected into perpetuity and discounted to determine the brand’s value. The Middle East’s 50 most valuable brands, classified by both their industry and their nation, have been announced and are featured in the Brand Finance Middle East 50.
- Will Snapchat’s Ambitious Valuation Last Longer than its Posts?Every year, leading valuation and strategy consultancy Brand Finance values the brands of thousands of the world’s biggest companies. Snapchat’s brand has been found to be worth only US$1.7 billion. This is 8-9% of the suggested US$19.5-22 billion company value range, an unusually low percentage, which suggests that the target may be over-ambitious.