- Goodvertising, Design for Good, Tolerance… Inspiring Topics Tackled at ArabAd's AdPulse Creative DayIn current times where there is a pressing need for companies and brands to play a more meaningful role in people’s lives, where communications professionals are increasingly aware of their roles and responsibilities, where tolerance and inclusivity are valued and have become central theme to brand’s storytelling, and where perception is the ever-lasting impression and an influential factor affecting communication players, ArabAd had the pleasure to host, at the renowned cultural hub D Beirut, a day of talks, learning, and creative inspiration to inspire all attendees with eye-opening concepts and ideas much needed in a thriving world.
- CEOs' Takeaways on Agency of the future from Ad Pulse Panel TalkInitiated by ArabAd and Arabnet, the Ad Pulse inaugural conference took place on 22 February, during ArabNet Forum in Beirut. Moderated by Omar Christidis, Founder and CEO, Arabnet, the C-Panel Talk entitled "The Agency of the Future" featured Elda Choucair, CEO PHD MENA; Filip Jabbour, CEO - MENA of GroupM and Georges Jabbour, President of the Advertising Association (AA) and CEO of MCN Lebanon along with What does the future look like for agencies? asked Omar Christidis, who invited the panelists to share their thoughts on the modern agency, how to lead it, what to expect of it, and how to thrive in a dynamic landscape.
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