In 2018, Lacoste started a three-year partnership with the International Union for Conservation of Nature (IUCN) and joined forces to help raise awareness about the extinction of threatened species and support conservation action on the ground. This year, the crocodile keeps on fighting for the survival of wildlife and will raise awareness on 10 other threatened species. 

After celebrating its 85th anniversary by recalling the timeless elegance of Lacoste style with the Timeless campaign, the French brand reveals its new advertising campaign, Crocodile Inside.