- John Mescall: ‘For heaven's sake, don't fit in’The all-winning campaign 'Dumb ways to die' can not be left unmentioned, but the list of prizes and advertising achievements is far to long to include here. John Mescall, creative boss of McCann, the advertising giant with agencies in 120 countries, achieved it all by 'being different'.
- The Future of Advertising According to John MescallThe Executive Creative Director of McCann Australia has more than thirty Lions in his trophy cabinet. He is also the man behind ‘Dumb ways to die’ - easily the most awarded campaign in Cannes ever.
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