- DHL Creates The Human Network, with a little help from Mo SalahJ. Walter Thompson was the creative agency behind DHL MENA’s strategic launch of its new B2C offering. The campaign leveraged the digital sphere to celebrate a traditional interaction, the human connection, as exemplified by famous Egyptian football player, Mohamed Salah, and his fans.
- Production Industry: Back to the FutureThe production industry is continuing to redefine itself as companies are hammered down on cost. But as the region stabilises, will bigger budgets make a return?
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