- Entertainment Vs PromotionIt takes guts to let a brand take the backseat to storytelling, but that’s exactly what branded content should be doing
- Stories of Peace of Mind Narrated by Lebanese Filmmakers and Signed Blom BankBLOM BANK’s recently launched campaign is like no other. This time, the bank decided to do things differently and rather unconventionally. BLOM BANK has understood how much the media landscape has become saturated, and consumers have tuned out the noise. However, what hasn't changed in the bank’s approach is the need to develop great ideas that are true to the brand and resonate with consumers.
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