- A Matter of TimeSnackable and bite-sized content is everywhere, but what about long-form? Are we really so time starved that we’re not willing to engage with longer content?
- The Evolution of Lebanon’s Foreign-Speaking FM Radio in the Digital EraMany people feared that the advent of streaming services and music curation platforms would make it hard for radio to survive in the digital era. Meanwhile, industry experts are confident that traditional FM radio can ride the online wave by adapting its approach to the changing dynamics of the modern-day listener and creating a mutual balance between programming, creative advertising and social media.To learn more about the ways foreign-speaking Lebanese radio stations are adapting to the trend, ArabAd reached out to the heads of four of these stations [Light FM, Virgin Radio, NRJ and Nostalgie] for firsthand insight into the topic.
- Twitter launches #ElevatorTweets Campaign, a first of such initiative in MENA
- AVOD growth is outpacing other paid media, with spend set to near double to $47bn by 2023
- An end to fraud?
- The Battle to Clean Up Digital Advertising
- Is Google a force for good?
- Hia Magazine's website shines for the third time at WAN-IFRA Middle East Digital Media Awards 2018
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