- The age of the independent?More and more people are being drawn to the idea of starting their own agency. Why? And unless these new agencies bring something new to the table, are they doomed to fail?
- What's behind the Creative 9?Nabil Sargi, the former MD of Drive Dentsu Beirut, has joined The Creative 9 as partner and CEO. ArabAd sat down with him and founder Rola Ghotmeh to find out how they intend to make a difference in a market where boutique agencies abound.