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Creativity - Ads of the Week

Paris Agency L'Associé Creates The Christmas Card 2020 Deserves

by ArabAd's staff

December 22, 2020

French agency L'Associé is very much looking forward to 2021 so they decided to say goodbye to 2020 with a holiday card befitting of the last 12 months.

We all know what 2020 was, no need for a long speech about how it affected us as individuals, companies and societies. It was without doubt a terrible year.

To that end, Paris-based agency L'Associé decided to give 2020 the Christmas card it deserved. They figured a pretty awful year like 2020 deserves a pretty awful holiday video so they sent the agency’s founder, Gilles Rivollier, wandering the streets of a grey and empty Paris, dressed in an equally grim 90’s suit, to create "This Christmas", a 90's style karoake video.

The video was entirely shot on DV cam and no stone was left unturned to locate the perfect Christmas song - in the depths of a stock music library.

 

 

The film continues for 8 minuntes with that classic dvd logo bouncing around the screen. Viewers are invited to correctly guess the number of times it hits the corner and enter a drawing for a special L'Associé Christmas gift!

Let’s hope that 2021 deserves a better Christmas video than this one.