Claude Abboud Takes Helm of TNC Saudi

 The Network Communication Group (TNC) has appointed Claude Abboud as General Manager of its Saudi operations.

With over 25 years of industry experience in strategic communications and media, and leadership across diverse sectors, Claude has led cross-functional teams with a focus on performance, innovation, and employee engagement. He has consistently driven transformational growth and fostered creative excellence.

“This move goes beyond expertise. It’s about a shared belief,” reads the press announcement.

Claude joins Chairman Roger Sahyoun in the conviction that advertising is, above all, a people-first industry—where client relationships, business understanding, and creative excellence fuel long-term growth.

This is more than a new chapter. It’s the start of building something meaningful and long-term.