‘Greetings from Earth’, a heartwarming Ramadan campaign for Emirates NBD honours the Emirati astronaut Sultan Al Neyadi
Posted on 2023 Apr,13  | By ArabAd's staff

While most families will come together this Ramadan to enjoy a blessed holy season, one man will miss out on this religious tradition, one person worth remembering during this holy month.

For the first time, the UAE has an astronaut onboard the International Space Station during the holy month. Realising the complexities of life in space, Emirates NBD takes us on a beautiful heartfelt journey 420 km above the earth to introduce a whole new perspective on Ramadan.  

Told through the eyes of a little space-obsessed girl, Emirates NBD's Ramadan campaign, created by Leo Burnett Dubai, takes us on a journey that touches upon interesting facts that may alter certain Ramadan traditions - like breaking your fast in space may be complicated when you witness 16 sunrises and 16 sunsets in a single day.  

While the campaign brings a whole new take on Ramadan, never before has the whole nation been called upon to send its greetings for the holy month to space.   

The campaign ‘Greetings from Earth’ brought the whole UAE nation together to wish a blessed Ramadan to Sultan Al Neyadi, its national hero—their own “Sultan of Space”— and has been appreciated for its uniqueness in showcasing how different Ramadan is in space.